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Consumers who use the Internet when researching local products and services.1
Smartphone users who contact a business within 1 hour after a local search.2
Former Yellow Pages users now relying solely on the Internet and local search.3
Potential customers who consult online reviews before spending money with a local business.4
Research from publicly available sources including 1BIA/Kelsey, 2Mobile Marketer, 3comScore, and 4BrightLocal.
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