Is your flooring business slowly losing traction even though the economy is picking back up? Have you seen your competitors flooring business rise, while yours stays steady?
No, it’s not because they’re better at flooring, or that they quoted a better price. It’s because customers are likely having trouble finding you on the most commonly searched areas for flooring contractors. To help you see what we mean we created a list of 4 reasons why your flooring business isn’t pulling in leads. Now do keep in mind that you don’t need all 4 of these to not get the leads that you should; missing just one could cost you a number of potential customers.
- Are you ranking on Google?
Google ranking is the biggest factor as to why your flooring business isn’t pulling in leads. If you were to Google “flooring company in city name” right now would your company show up near the top of the page? If so, congratulations! If not (which is the likely case) then you’re foregoing precious leads that could potentially become customers down the road.
- Is your website clean, concise, and easy to use?
If your response to this is “What website?” then you should call us…like right now. But seriously, if a customer visits your flooring website and doesn’t find the information that they’re looking for within 1 minute then you just lost a potential lead. When people go to websites they should be able to clearly understand your business, what you do, and how to contact you. All of this should be accessible within 3 clicks from any page. Remember, your website is a 24/7 sales machine; if you don’t treat it as such you’re losing leads.
- How do your reviews look?
It can be hard to maintain a crystal clear reputation online. With so many review sites and platforms out there it can be difficult to keep track of where your flooring business is being reviewed. But what matters most is whether you respond to those customers who’ve complained about their experience. By showing potential customers that you care about past customers experiences they will feel more secure about doing business with you.
- Do you have a presence on social media?
Constant contact is very important in the world that we live in today. By having and using social media accounts like a Facebook, Twitter, and LinkedIn page, you create an online presence to those that are looking to learn more about your flooring business. You can also post updates about your business and show off your best flooring jobs as they progress.
So how did you do? All of the above are important to have, so if your flooring business is missing just 1 you could be losing leads that could easily be converted to customers.