As we said before in a previous blog post, flooring companies are in a unique niche where inbound marketing is extremely beneficial and simple to implement. In the consumer markets of the 21st century most people research both products and services immensely online before making a purchasing decision. This being said to keep up in the markets of today a flooring company must maintain a presence online. But having an online presence is just the beginning when it comes to raking in the leads; you must also have finely tuned landing pages. To help you get the leads you want we created a list of practices to do to get the most conversions out of your landing pages.
Precision and Execution
No I’m not talking about the beautiful floors that you design and construct; I’m referring to the landing pages on your website. To be able to attract a visitor to a form or offer your landing pages must be simple and easy to understand. By using formatting options like titles, headings, and bullet points you lay a clear path for the visitor to understand the reason for the page. Provide the visitor with the information they were looking for and direct them to the form or submission area in a simple fashion. You must also make sure to keep the page visually pleasing and easy to read; over-complicating the page will confuse the visitor and they will not feel comfortable proceeding further.
Pop of Color
Using color in precise locations on a landing page is a simple way to point visitor’s eyes in the direction you want them to look. Try to make your main call-to-action button and form a color that is not one of your standard choices.
Video Always Helps
By having a video of yourself or of someone else supporting your idea you boost the retention rate of the landing page. Videos excite the visitor and it holds them on the page for a longer amount of time than any other content type. When formatting your video make sure that you still maintain the focus on the call-to-action, but also keeping the video easy to access.
Don’t Forget to Be Social
Adding social sharing options on your landing pages is a great way to help spread the word about your business and offer. Make sure the sharing buttons toward the top of the page and also around the call-to-action.
Consistency is Key
Create a basic template to follow on each landing page that you create. By doing so you will be able to not only create a new page quickly but you will also make it easier for visitors who visit multiple landing pages. Make sure to test different layouts to ensure that you utilize the highest converting landing page.
By implementing these basics into your landing pages, you’re sure to get more leads. If you need help directing traffic to your landing pages click HERE for a free inbound marketing assessment by the team at Crush My Market. We can help you find and improve your faults to make your flooring company an inbound marketing success.
