As we’ve mentioned before in prior blog posts, website design is essential to any business operating in the 21st century. Website and marketing technology has been progressing exponentially as years pass by.
This means that a website designed in 2012 doesn’t have the same technology or attractiveness as a website that has been designed in the past year. Along with the overall design of the website you should also consider the marketing and advertising techniques that you implement to promote that site, as those have also improved over the years.
So what do you need to change to improve your site? How do you get better search rankings? What else should you do to attract more leads and potential customers?
First off you need to keep in mind that each website is different; whether it be age, complexity, or industry, your businesses circumstance will most likely be different than any others. But, what will be the same is the overall design and marketing techniques that should be implemented into your newly designed site.
- Simplicity
This doesn’t mean that your site should be based on a single page. What it does mean is that each page should be reached within just 3 easy clicks. You can do this by creating a menu bar along the top or side of the website that is visible from every page and directs visitors anywhere on the website. Along with navigation you should also try to base the website off of 3 basic colors. This will calm visitors and also help make points of interest easier to spot.
- About Us
With so many options available for consumers, you need to show them why you stand out from the others. This can easily be done by creating an “about us” page that highlights your business differences, staff, and anything else that pertains to your business.
- Blog
Blogging carries many benefits if done correctly. By posting at least once a week on topics that pertains to your business you can increase your online presence and help build a better relationship with prospective or current customers.
- Calls-to-Action
By creating calls-to-action you increase the chances that you will generate leads from each website visit. These can be simple buttons that say “Book an Appointment Today” or “Get a Free _____ Guide”; enticing the visitors to take action while they’re on the site.
All 4 of these design features can add benefit to a new website, bringing it up to date with website design and marketing methods. Now that you know what to implement to create a great website, you need to drive traffic towards it. This can be done not only by blogging, but also by posting on social media. Both attract visitors that are interested in what your company sells or provides.
The World Wide Web is always changing at an extravagant pace. Don’t fall behind your competitors and risk losing business because your website and marketing techniques are outdated. For more information on Crush My Market’s website design and marketing services click HERE.
