Everyone who sells a product or service wishes they could have a larger email contact list to spread the word about their business.
But creating and maintaining a contact list full of fresh new contacts isn’t easy to do. With spam filling up all of our inboxes the last thing we want to do is provide another business with our email. So what can you do as a marketer to increase your email list without bothering your contacts? How do you sustain that contact list?
To help answer these commonly asked questions we created a list of 5 practices to implement that will help you grow your email list.
1. Content Offers
By creating content offers and posting them throughout your website you provide a reason for a visitor to give you their contact information. Make them stand out on each page of your site by using calls-to-action and opt-in fields. Implementing content offers, calls-to-action, and opt-in fields on your site is by far one of the best ways to find leads that have interest in your product and service.
2. Ask
Asking for an email address from a customer is perfect if you run a store front or deal face to face with customers. By simply saying “Thank you for your business, would you like to sign up to our email list to receive specials?” in most cases the answer will be yes.
3. Social Media
Believe it or not, social media is a great place to get contact information of interested followers. Most of the time people have their email address as visible to friends, but if not don’t hesitate to reach out and ask. LinkedIn has a great feature where you can export your connections and their email addresses to an excel worksheet.
4. Pop-up Forms
It’s not uncommon to have an offer pop-up as you get ready to leave a webpage. These are called “exit intent” pop-ups and they have the power to convert visitors into leads instantly, as long as you provide the visitor with a great offer. In most cases the offer is a percentage off of a product or service in exchange for an email address. The visitor sees this as low risk – high reward, so they go for it.
5. Blog Subscriptions
If you release multiple blogs a week creating a blog subscription list is a great idea. In exchange for an email address you can create an automated email that sends a summary of the blogs you released that week or month.
Getting someone to provide you with their email address is not an easy task. Follow these tips and you’re sure to get genuine contacts that are interested in what your business has to offer.
