Growth
Blueprint Score

I want to improve the competitiveness and profitability of my business because I want to improve its value as an asset that can be sold one day.

To what extent do you have a plan to eventually exit your business, through sale to another company or sale to the existing management team, or other profitable transitions?

I want to grow my business because it will help the organization invest in more efficient, competent, or reliable resources so that I can focus my time more effectively or balance my time with friends and family.

I want to grow my business to outperform rivals and overcome increasing threats.

I want to increase revenue and/or profitability, because I want to maintain or improve both the quality of my life and that of my employees. By doing so, I will have better morale, and be able to attract and retain the best talent.

I am concerned about our long term viability if we can't maintain growth.

If I don't make any changes to improve the growth speed or trajectory of my business, I will not be able to meet my financial goals and the business will suffer.

How well-defined is your company vision? Does your organization, leaders and key team members included, have a clear vision for your purpose and your key objectives?

To what extent can you define what makes your business UNIQUE in your category?

How frequently does your company assess review competitors and competitive offerings to understand the changing landscape to create or maintain a competitive advantage?

To what extent do your company leaders sufficiently review and refine strategies to improve alignment and progress towards agreed-upon-objectives?

To what extent are your short-term initiatives aligned with long-term goals?

What is your effective ability to manage, measure and control all aspects of your business? This includes people, processes, and consistency.

Does your business have enough cash flow or capital resources to invest in growth?

To what extent, can you define the expected revenue from a typical customer?

To what extent can you define the lifetime value of a typical customer (LTV)? Lifetime Value defines the expectations of all future profits from a typical customer.

Rate the strength of your customer retention. How effective is your organization at keeping your customers long-term opposed to losing them to a competitor.

Do you currently have an existing budget to invest in your growth, including: sales and marketing programs, technologies, or resources?

To what extent does your business gather, track and monitor Key Performance Indicators in your business? Do you have a regular reporting process to monitor these metrics?

Assess the strength of your lead goals? Has your company identified how many qualified leads will be required to achieve your sales goals?

Assess the strength of your sales goals? Has your company identified how much revenue it needs to meet its financial objectives?

What's the strength of your sales goals? Are they specific, measurable and time-based?

To what extent does your company have a definition of a marketing qualified lead (MQL)? This is a lead that is a good fit for your business.

Does your business have a well-defined sales process?

To what extent, has your sales team developed an effective, brief positioning statement to explain to prospective customers how your solution(s) address their unique needs?

What is the strength of your dedicated resources focused on prospecting new leads, generating conversations with prospects, or setting appointments for senior sales associates.

What is the strength of your resources that are actively engaged in calling on customers who are a good fit to set appointments or do early-stage prospecting?

To what extent does your company actively maintain a list of prospective companies that are a good potential fit for your company and you wish to work with?

To what extent, do you have a well-maintained database of leads? Use the definition of a lead, as an identified contact who may be a good fit for your business.

To what extent does your company keep and regularly maintain a list of customers and the contact information regarding the decision-makers (not just accounting contacts)?

To what extent does your business EFFECTIVELY use a Customer Relationship Management system to help you track leads, understand customer interactions, close new business and retain your best customers?

To what extent, can you effectively measure the value of your current pipeline of sales opportunities and manage prospects through every stage of your sales process?

To what extent is your industry growing and keeping pace or exceeding economy.

To what extent is it difficult ( painful, costly, or prohibitive ) for a customer to switch from your solution to a competitor's?.

In the last 12 months, what is the strength of your sales growth?

Is your industry (within your target market) characteristic of many similar competitors or a few key players.

The strength of profit margins compared to others in your category.

To what extent is there room to sell more to existing customers?

If the demand for your product/services increased significantly, greatly outpacing past results, could you easily scale to meet the demands of the new business?

What's the strength of your company's to STRATEGIC resources who can plan AND manage both, your sales and marketing growth strategies to ensure that you reach your financial goals?

To what extent does your organization have the necessary, internal resources to create content, execute sales and marketing programs and execute the strategies you need to grow your business?

How effectively does the content on your website communicate the value you provide for your customers (the benefits to them), rather than solely descriptive information about your services, products, or capabilities?

To what extent does your business have a well-defined ideal customer? An ideal customer is a BUSINESS that you can define and search for.

Does your business have well-DOCUMENTED buyer personas? A persona is a profile of the buyers who work at the companies you are targeting and are very important in influencing the buying process. A persona defines your target buyers' problems, goals, processes and selection criteria. Personas are used to guide your content strategies so that you create content that addresses specific questions that your buyer has at each stage of the buying cycle.

Rate the strength of your traffic. Does your website generate enough traffic to eventually convert to qualified leads, and new customers to meet financial expectations?

In terms of quantity, quality and consistency; to what extent, do you have and maintain an email database of leads, customers and subscribers?

What's the strength of your website content that demonstrates your knowledge as an industry thought-leader or expert or demonstrating that you understand and can propose solutions that solve the problems of TOMORROW?

To what extent are you using targeted social ads or other paid strategies to boost awareness of your digital content.

Rate the strength of your influencer outreach. This would include engaging with experts in your industry who can advocate for your brand, or thought-leaders at your company. This also includes securing guest articles and news stories from other sites or media outlets (includes public relations efforts). The goal of your influencer efforts are to amplify the reach of your brand and enhance your positioning.

To what extent are you consistently publishing blog articles at least once per week?

To what extent do you understand what drives organic traffic for that of your company and that of your competitors? Do you have a clear strategy for generating traffic and leads via organic search (through search engines?)

To what extent have you created and effectively manage a company LinkedIn page, and require that all key employees have complete profiles?

To what extent have you created and effectively manage a company Facebook page, and regularly strive to acquire new followers and publish content that is engaging and help differentiate your business, or create engagement with your brand, service or products?

To what extent does your website use a Content Management System (CMS) to manage content updates and integration of other technologies that are needed to integrate with your website.

Rate the strength of your lead volume (Creating NEW contacts). Do you have enough leads to meet your current financial goals?

Rate the strength of your lead quality. Are enough of your leads Qualified (a good fit) for your business or do you need BETTER leads?

Rate the strength of your customer referral volume. Are the leads that you are currently receiving a good fit for your company?

To what extent do you regularly analyze user-behavior and develop strategies or technologies to increase your conversions of users from one stage to the next?

To what extent do you offer downloadable, educational or interesting content offers for your customers? This content does not need to be gated behind forms.

What's the strength of your product OR service content? Do you describe typical applications or problems that your customers face and then do you describe what your product is, what you do to use your product/service to solve their problems, and then finally: do you provide descriptive features for reasonable options, configurations and specifications?

To what extent do you have, in terms of both quantity and quality, special landing pages on your website that are specifically used to capture a user's contact information in exchange for gaining access to special content, like downloadable guides, ebooks, or other privileged information?

To what extent does your website effectively utilize buttons, banners, links or other indicators to INSTRUCT the user to take actions like, "Click here to download," that drive them to your landing pages to access privileged content that they are likely to be interested in?

To what extent do you use email newsletters to promote your knowledge or offerings on a consistent basis?

To what extent does your brand content (on your website or other channels ) describe your process OR the process that your customer experiences when working with your company? An example might be content that describes, visualizes, or simulates the stages, milestones - to set the expectations for HOW you create value for your prospect.

What is the strength of your website content that describes the problems that your customers have, that you solve?

How effectively does your company convert its qualified leads into sales opportunities, trials, or new proposals?

What's the strength of your website content that addresses common concerns or objections customers have with your category of solutions? These are typically FAQs

What's the strength of your website content that demonstrates HOW you solve customer problems, or provides examples? These could include but not be limited to case studies, testimonials or project profiles.

Rate the strength of your company's ability to convert proposals, trials, or sales opportunities into new customers?

To what extent does your website offer a trial, test, or consultation that helps the client understand exactly how you can add value and help them solve their problems?

To what extent does your business use surveys or interviews or any other methods to regularly gather feedback from your existing customers about their satisfaction with your performance or provide insights about opportunities to improve your service?

To what extent are you leveraging automation technologies to personalize content to prospects and automate repetitive tasks.

How effectively do your employees consistently maintain LinkedIn profiles and actively connect with prospects and customers?

To what extent does your website leverage technologies that help you monitor and track companies that are visiting your website, even if a user does NOT enter his or her contact information, so that you know which companies are potentially interested in you?

To what extent do you leverage technologies to help you schedule, publish, or report on your social marketing efforts?

To what extent do you regularly monitor traffic sources to your website?

To what extent do you regularly monitor LEAD sources to your website, so that you can determine the best options for improving results?

To what extent do you regularly track and monitor original sources for new customers that you acquire?

How effectively do you measure, and monitor sources of traffic to specific CAMPAIGNS? A Campaign is typically a set of related activities designed to accomplish a specific goal, like generate leads from a specific persona or market segment.

To what extent do you monitor social media for mentions of your brand, your competitors, or keywords of interest in your industry?

How effectively do you track keywords and ad-group performance for Pay-Per-Click campaigns, e.g. Google Adwords.

How effectively do you track keyword rankings, which phrases drive the best engagement, and competitors for organic traffic?

How effectively do you track email opens, click-throughs, and engagement to improve your email results in the future?