Many companies undervalue the influence that social media can have on sales. Flooring companies by far have an advantage over other companies when it come to the use of social media. More and more consumers are making the switch from verbal recommendations and paper ads to the use of web search and reviews for finding the perfect flooring company. In today’s world your company is no longer limited to only posting statuses and pictures on certain social media sites; but you can also be reviewed, share videos, provide offers, and so much more. This opens the door for flooring companies to utilize social media to generate leads, gather a following, and convert sales.
So you have a social media account, but you don’t have a very strong following. What can you do to increase the amount of your followers? One of the ways to increase your following is by posting quality content often. Do your best to provide your followers with content that is relevant to your company and your customers. This works because as you post relevant content your followers will likely share that content with their followers. Another way to gain more followers is by adding a “follow” or “like us” button both on your website and on your email signature. With each website visit and email sent, you have the opportunity to gain followers.
Now that your following is strong you need to make yourself easy to contact. By doing so you provide quicker access for interested customers to get in touch with you. By posting a “contact us” status around once a week you keep the followers updated on the easiest way to reach out to you.
As stated before flooring companies have a huge advantage over other types of businesses looking to boost sales with social media. This is because of the abundance of post types you have available. As a flooring company you can offer your followers information regarding FAQ’s, progress updates on projects, informative videos, and so much more.
Along with posting you can also be reviewed on Facebook. This is extremely beneficial to help consumers understand the quality of your work. Other social sites like Pinterest are perfect for posting pictures of your completed projects. This will help you gain a lot of traffic if optimized correctly.
Lastly, but most importantly out of everything discussed is the need to be inconstant contact with your followers. If a question is asked by a follower it is extremely important to answer in a timely manner. This shows them that you care about their concerns and it also provides an example of your quality of business.
Social media is a perfect way for flooring companies to increase their reach, leads, and sales. To get the most out of it you have to constantly be adding informative posts with relevant information and stay in contact with the followers. Remember as a flooring company you have a large advantage over other companies, so make the best of it and get to work!
