• Skip to main content
New to Crush My Market? Start here.
  • Growth Agency
  • Who We Help
  • Strategies
  • Learning
    • Blog

      Read our latest articles on the sales & marketing strategies to grow your business.

      Free Resources

      Download e-books, checklists, and other valuable growth-driven content.

      Growth Calculators

      Get instantaneous results to position your company for growth.

  • About
  • Contact

How Much Traffic Did You Just Lose To Google’s Mobile Friendly Update?

By Lloyd Silver

As we discussed in our previous blog post, Google recently updated its algorithm for mobile searches to give a significant preference to sites that it considers “mobile friendly”. That update has officially been rolled out by Google starting on April 21, 2015.

Has the updated impacted your site?

If you’re not sure, I’d suggest taking a look at your Analytics (hopefully you have it setup) and see if your website traffic has taken a plummet over the past day. Given that over 50% of all local-related searches are conducted on a mobile phone, a good portion of your website visitors are coming to you in a manner that is likely impacted by this algorithm change.

At the very least, Google has made it easy for us to determine if they would consider your site to be mobile friendly. Just go to their mobile friendly test and put in the address of your website. Be sure to check out not just your home page but each of your important inner pages as well. The test is performed on a “per URL” basis which means some pages might be mobile friendly whereas others are not.

https://www.google.com/webmasters/tools/mobile-friendly/
The intent of Google’s mobile friendly update is to serve pages to mobile users that are optimally designed for smartphones and similar devices.

If you failed that test, feel free to get in touch with us and we’ll let you know what it will take to get your site current and looking great on mobile devices.

The good news is that if your site (and pages) is in fact mobile friendly, this update might benefit you by increasing your website traffic. There are essentially the same number of people searching on mobile devices today (after the update) as there was a couple of days ago (before the update). So if any of your competitors have failed to get their site current, and yours is, you could benefit by capturing some of the traffic that they are now losing.

Now, early reports and our own experience suggests that this is a rollout that might happen over a period of time – perhaps over the next week. We’re definitely seeing some changes in search results and those changes are gradually getting larger over the past 24 hours. But it wasn’t like we woke up on rollout day and it was the mobilegeddon people have been talking about.

Still, the most important point to get out of all this is that Google is very interested in delivering quality search results. And by quality, we don’t simply mean great content (although that’s incredibly important) but also a quality experience for the user. We fully expect these types of user experience algorithm changes to continue going forward – and well beyond just mobile results.

Posted in Mobile Marketing

Lloyd Silver
Lloyd Silver

Lloyd is the CEO & Chief Growth Engineer of Crush My Market. With more than 15 years of marketing experience, Lloyd is passionate about helping entrepreneurs accomplish their biggest goals & aspirations. In his spare time, Lloyd is an avid dog lover competing around the country in agility with Kozmo.

You May Also Like

  • Will your rankings be hurt by Google’s new mobile friendly update?Will your rankings be hurt by Google’s new mobile friendly update?
  • 3 Reasons for Having a Professionally Designed Website3 Reasons for Having a Professionally Designed Website
  • Want 30% More Traffic To Your Website? Here’s An Easy Way From Google.Want 30% More Traffic To Your Website? Here’s An Easy Way From Google.
  • Google My Business – The Must Haves to Stand ABOVE Your CompetitionGoogle My Business – The Must Haves to Stand ABOVE Your Competition
crush-my-market-hand-50
  • Growth Agency
  • Who We Help
  • Strategies
  • About
  • Contact
  • Growth Agency
  • Who We Help
  • Strategies
  • About
  • Contact
hello@crushmymarket.com
(925) 948-8444
1261 Locust St. #155, Walnut Creek CA 94596
© 2018 Crush My Market, LLC. All rights reserved. Privacy Policy · Terms & Conditions · Sitemap