In a growth agency, the average isn’t good enough. A growth agency goes far beyond a regular inbound marketing agency, striving for results that are always above average – stellar, even. And in shooting for the stars, they help their clients shine.
Here are 5 qualities you’ll find in an agency that’s truly focused on your growth.
#1: They Feed on Metrics
Growth agencies know the numbers and thrive on them. When a client needs metrics, they’re already on top of it. Traffic? No problem. Lead conversion rate? Bam. A growth agency treats data like a partner in the process, always part of the discussion.
This is critical when it comes to benchmarking. Whenever you need to compare your metrics to a week ago, a month ago, or a year ago, a growth agency can help examine benchmarks and make sure every expectation is being met or exceeded.
This means the question, “Where do we stand?” always has a clear answer.
#2: They Go Deep
Growth agencies don’t just chug out numbers and leave clients hanging. They provide in-depth analysis of the meaning behind the figures, so clients can understand what’s going on.
It’s useless to know that people are abandoning your online cart after 7 seconds if you don’t know why. A growth agency has talented people who know how to dig into the information and analyze what’s going wrong, step by step.
This deep analysis allows you to target your growth inhibitors – the things holding you back. Maybe it’s page load times, or payment methods, or wording that doesn’t enhance the customer journey. It could be something as simple a displeasing font or as complex as a glitch in the code.
Whatever it is, you’ll know about it and have an opportunity to problem-solve your nagging issues. This puts you at a huge advantage in terms of planning, budgeting, and growing your business.
Don’t you hate getting vague answers? It’s endlessly frustrating to ask an agency questions like, “How can we beat our competitors?” and get unclear answers that are full of meaningless jargon.
Growth agencies know how to cut through the clutter of the inbound marketing world and give clear, down-to-earth answers in plain language. Instead of telling clients, “You need to leverage your strengths to maximize top profit zones,” they say, “Make more webinars because 75 percent of your competitors are getting results that way.”
That’s actionable information – something you can act on immediately. And actionable information is extremely valuable for a company that wants to roll up its sleeves and start growing.
#4: They Take a Comprehensive Approach
Growth agencies are good at showing clients how all the little pieces fit together into the big puzzle. A client should never wonder why individual tasks are necessary – that should be 100 percent clear from the big-picture discussions, where every detail is laid out in an organized plan.
In fact, it’s a huge red flag if an agency is trying to nickel and dime you, instead of providing a comprehensive strategy for your company’s marketing needs. Growth is about the details – but all the details must fit together into one cohesive inbound marketing plan.
#5: They Can Prove It
A growth agency can provide terrific customer testimonials at the snap of your fingers – because they’re surrounded by happy customers. Their customers are growing, and that’s something worth sharing.
When evaluating agencies, request testimonials and references from previous clients. Follow up with them, and ask how the agency supported (or didn’t support) their growth. A growing business is usually glad to brag a little about its success.
Are you working with a true growth agency? Do they provide valuable metrics, deep analysis, actionable information, a comprehensive inbound marketing plan, and a proven track record for superstar growth?
If not, connect with Crush My Market for your free growth blueprint score and see how a growth agency can accelerate your business.
