Crushing a market is hard to do, but the team at Crush My Market prides ourselves at being able to do so. Most recently we’ve been involved in helping a local flooring company crush their competition by implementing both inbound and SEO techniques to take over search rankings and get leads. There are many things that have to be done to crush a market, so to help you better understand the process we created a list of things that we do to help. Do keep in mind that just because this example highlights a flooring company, it does not mean the same cannot be done for a company in any other industry.
Creating a perfect website can be very difficult. Keep in mind that it’s a 24/7 selling machine that needs to be organized and well thought through. To get the most out of it you should provide the visitor with an easy to use navigation bar. This bar should be in the same location for each page and should allow the visitor to be redirected to any page within 3 clicks. Along with easy navigation a website should also have calls to action. A button that directs the visitor to an offer is the most common type of a call to action; you provide the offer and they provide their information. Don’t forget about SEO; the most important aspect of a website. This is where code within the website is altered to allow search engine algorithms to better understand the content and purpose of the site.
- Feedback Management
Receiving reviews is also very important when it comes to crushing your market. Many business do not have any reviews on the most commonly visited review sites. That is a problem because customers in today’s market rely heavily on review sites to give them an outlook on how their experience would be working with that company. Also not having reviews can damage your SEO and how you rank on search engines. Fix this problem by asking customers to provide you feedback on review sites.
- Social Media
What would we all do without social media? It is imperative that your business has a presence on social sites like Facebook, Twitter, and LinkedIn. By having accounts on social media you have the ability to find out more about your potential customers, and they have the ability to find out more about you. You can provide updates on projects, get reviewed, and so much more on social media. By having a social accounts and utilizing them consistently you also increase your SEO performance.
- Content Creation
Content is what drives an inbound marketing campaign. By blogging, posting videos, and providing visitors with offers you can better increase the chances of converting them into customers. For more on content creation check out our last blog HERE.
Crushing a market isn’t easy, but it can be done. By taking time and creating a professional website, asking for feedback, utilizing social media, and creating content you can start to see results. Don’t wait for your competitors to take over, have us help you crush your market today!
