Inbound Marketing
Are you stuck trying to decide between hiring a contractor, in-house employee, or agency to handle your marketing needs? If so, you’ll want to read this. All three options can make sense depending on your needs. And in many cases, a combination of two or three options will give you your best return. Below are […]
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“Success is fine, but success is fleeting. Significance is lasting.” – Beth Brook, Global Vice Chair, Ernst & Young No other form of marketing has the potential for delivering extraordinary returns than Inbound. Don’t believe us? Below you’ll find 30 stats that conclusively prove and explain, why Inbound Marketing can generate a 5 to 10x […]
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“If you fail to plan, you plan to fail.” First attributed and paraphrased from Benjamin Franklin, that quote is spot on when it comes to marketing your business. And you probably know that. But what are you going to do about it? Do you have an inbound marketing gameplan in place? One of my favorite […]
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We’re asked constantly about what marketing strategies are best for local businesses. And we feel pretty strongly about the answers we give. But today, we’ve got our hands on the latest research that answers this question (and more) based upon a survey of nearly 4,000 businesses around the world. Here are some of the highlights […]
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Personas are key to creating winning inbound marketing campaigns. With each persona that you create, you essentially outline a potential or even current customer. A well thought out persona can provide ample help in generating a following of people that are interested in what your company offers. The best personas are very well thought through, […]
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Creating content that attracts visitor’s attention is difficult to accomplish. With so many places to go to get information you have to differentiate yourself from everyone else. There is no doubt that this is hard to do, but by concentrating on quality over quantity you are sure to see results. It’s important to remember that […]
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