Table of Contents
“Success is fine, but success is fleeting. Significance is lasting.” – Beth Brook, Global Vice Chair, Ernst & Young
No other form of marketing has the potential for delivering extraordinary returns than Inbound.
Don’t believe us? Below you’ll find 30 stats that conclusively prove and explain, why Inbound Marketing can generate a 5 to 10x return on your investment (ROI).
We will discuss various inbound marketing statistics confirming the ROI of this type of marketing in relation to:
- Online consumer buying habits and preferences
- Inbound Marketing content creation and production
- Inbound Marketing lead generation
- Inbound Marketing cost and budget compared to traditional marketing
- Best practices (such as marketing automation) that lead to enhanced Inbound Marketing ROI
Online Consumer Buying Habits and Preferences Stats
- B2B customers conduct 12 searches on average before checking a specific brand’s website. (Kapost)
- 68 percent of online buyers will spend significant time reading content published by a brand they are interested in. (The CMA)
- 80 percent of business decision makers favor getting brand information via an article series more than ads. (Content Marketing Institute)
- 83 percent of online tech buyers found their vendor via Google search. (MarketingSherpa)
- Online buyers go through about 57 percent of the buying cycle on their own without talking to sales. (Executive Board)
- 77 percent of online customers prefer permission-based promotions via email. (ExactTarget)
- The average online shoppers’ attention span is 8 seconds. (B2B Marketing Insider
- Customers spend 50 percent of their time online engaging with custom content. (HubSpot)
- A massive 84 percent of audiences age 25 to 34 have left a favorite website due to intrusive advertising. (Mashable)
Inbound Content Creation and Production Statistics
- 63 percent of B2B Marketers believe video marketing is effective for their business. (Top Rank Blog)
- B2B Marketers give the highest priority and dedicate most of their attention to 3 main content types: blogs, eBooks, and whitepapers. (Kapost)
- B2B Marketers diversify their Inbound Marketing tactics and use 13 of them on average (such as blogs, emails, social media, etc.) (Content Marketing Institute)
- Content is highly effective across various channels such as public events, social media, and so forth, according to two-thirds of surveyed B2B Marketers.(Kapost)
- 44 percent of B2B Marketers have a documented Inbound Marketing strategy. (Content Marketing Institute)
Inbound Marketing Cost and Budget Stats
- 32 percent of surveyed brands are planning to cut down on outbound marketing costs and allocate more budget for Inbound Marketing. (Inbound Marketing Agents)
- Mid-sized businesses save 31 percent on Inbound Marketing costs compared to paid search. (Eloqua)
- Surveyed Marketers allocate 23 percent of their overall marketing budgets to outbound marketing and 34 percent to Inbound Marketing tactics. (Gannett Local)
- Surveyed B2B companies with 250+ employees allocate 55 percent of their annual marketing budget for content creation and production (excluding promotional investments.) (Kapost)
- Businesses that mainly rely on Inbound Marketing save more than $14 for every newly acquired customer. (State of Inbound Marketing)
- Inbound leads cost 61 percent less on average than outbound leads. (HubSpot)
Inbound Marketing Lead generation Statistics
- After 5 months of consistent Inbound Marketing, the average cost per lead drops 80 percent. (Eloqua)
- Nurtured leads make 47 percent greater purchases compared to non-nurtured leads. (The Annuitas Group)
- Inbound Marketing yields 3 times more leads per dollar than traditional methods. (Kapost)
- Properly executed Inbound Marketing tactics are 10 times more effective for lead conversion compared to outbound methods. (Gartner)
- Companies that automate their lead nurturing cycle see a 10+percent increase in revenue within 6 to 9 months. (Gartner)
- Inbound Marketing can result in doubling the average website conversion rate from 6 percent to 12 percent. (HubSpot)
- On average, brands that publish 15 blog posts per month convert 1,200 new leads per month. (HubSpot)
Inbound Marketing ROI Best Practices Stats
- Companies that utilize inbound content platforms and offer buyer persona-driven content see a 45 percent increase in the volume of Sales Accepted Leads (SALs). (Kapost)
- Companies that use advanced lead management solutions see a 9.3 percent higher sales quota rate. (CSO Insights)
- 44 percent of brands that use marketing automation software see ROI within 6 months, while 75 percent see ROI after one year. (Groove Digital Marketing)
- Companies who have prioritized business blogging are 13 times more likely to enjoy positive Inbound Marketing ROI. (HubSpot)
Are you convinced? You’re obviously committed to growing your business. Contact us today to learn more about how we can help.
