If you’ve visited a website recently, odds are good that you’ve encountered a chatbot.
When you arrived at the home page, if a little window popped up and asked, “Have any questions?” or “Want to chat?”— that was most likely a chatbot. And if you’ve been on Facebook Messenger (like 1.3 billion people around the world), you’ve definitely encountered a chatbot.
If you want to learn about a revolutionary way your company can generate more leads, expand your brand awareness, and a simpler way to do business online, you’ll want to keep reading.
What is a Chatbot?
Before we dig into the advantages of using chatbots, let’s get back to the basics. For starters, what is a chatbot?
In essence, chatbots are computer programs that are able to respond to digital chats or texts from customers. Basically, they can carry on conversations with your current and future customers. How is this possible? It’s all due to the advances that have been made in Natural Language Processing, or NLP.
Gone are the days when customers have to use a precise sequence of words to get the answer to their questions. Today’s chatbots are agile enough to understand different permutations of the same question, making them more useful than ever before.
Additionally, these cutting-edge programs can capture feedback and questions as they send visitors to the part of your site that will provide them with assistance they seek. In other words, your customers will get the answers they need quickly and efficiently.
Why Should You Incorporate Chatbots Into Your Strategy?
Imagine a world in which your customers get 24-hour service, without having to hire additional staff. Your customers get immediate responses to their questions— even when you’re handling another customer’s issues. Sounds amazing, right? There are so many ways a chatbot can benefit your business, here are just a few.
Say your website sells a line of high-end skin care products. If a prospective customer has a question about the ingredients in your moisturizer, a chatbot can easily provide them that information.
If the customer is ready to make the purchase right then and there, your chatbot can even handle that with its own built in payment tool. If you want to let people know about a promotion you’re having, your chatbot can inform customers as soon as they land on your site or your Facebook page, boosting sales without any extra effort on your part.
Is a Chatbot Right For You?
If you’re intimidated by the prospect of incorporating a chatbot into your marketing strategy, we get it. But here’s the thing— chatbots do the work so you don’t have to.
- They help your customer service pros focus on truly complex issues.
- They improve your response time.
- They provide information and education about your brand.
- They reach out to website visitors to inform them about promotions and to welcome them.
- And more!
Consider your chatbot to be an ambassador for your brand. They establish instant goodwill between you and your customer. And now, thanks to innovations in today’s chatbots, you can completely customize it to reflect the tone and image of your brand.
Are you ready to get started? We can help you create a personalized chatbot that will take your business to the next level. Contact us today to see how Crush My Market can revolutionize the way you interact with your customers and prospects!