• Skip to main content
New to Crush My Market? Start here.
  • Growth Agency
  • Who We Help
  • Strategies
  • Learning
    • Blog

      Read our latest articles on the sales & marketing strategies to grow your business.

      Free Resources

      Download e-books, checklists, and other valuable growth-driven content.

      Growth Calculators

      Get instantaneous results to position your company for growth.

  • About
  • Contact

Lead Capture. Your Online Sales Machine

By Lloyd Silver

Capturing leads can be difficult at times and at others it can be easy as pie. But why does it fluctuate so much? It depends on what type of content the offer is (e-book, checklist, etc.), how much information is asked for to receive the offer (name, email address, phone number, etc.), where the offer is located (home-page, blog, etc.), and a couple other aspects. To help you get the most out of your sales machine we created a list of must haves to make capturing leads simple and quick.

  • Type of Offer

The type of offer you provide to the potential leads is extremely important. There are going to be many cases where you want to offer an E-Book type document to fully explain products, services, or other information in great detail. But then there will be other times when a simple checklist or infographic will give the potential lead the information they need both quickly and in a creative manner.

  • Forms

The format of the offer that you provide directly correlates to the type of information you ask for in order for the lead to receive the offer. When the offer is a checklist or infographic all that you should really ask for is a name and email address. This is because the information that you are providing is meant to be quickly digested and isn’t very involved with your core product or services. When providing a lead with an offer like an E-Book they are highly likely to be more interested in your company and the product or services that you provide. In this case it is essential that you capture more information about them like name, email address, and phone number to assist the sales team in an easy conversion.

Lead Generating Tips For Flooring Companies
  • Calls to Action

Calls to action are buttons and hook-boxes that you place around your website and social media that provide visitors with an enticing description and image of the offer that you are advertising. Do your best to make calls to action stand out from everything on your page with bright colors and different text. This is what draws people attention to your offer so take time and make it perfect.

  • Location

Where you post your offer is extremely important. You need to make it accessible to everyone visiting your site. By placing a call to action on the home-page and other main pages of your site you increase visibility and clicks.  Along with posting it on main pages you can also incorporate them into blog posts and social statuses.

By following these steps you’re sure to start a successful lead generating campaign. Inbound marketing can be hard to start, but once you find a rhythm you really can become successful. Remember if you ever need help, the team at Crush My Market is here to help.

Lead Generating Tips For Growing Companies
Posted in Inbound Marketing

Lloyd Silver
Lloyd Silver

Lloyd is the CEO & Chief Growth Engineer of Crush My Market. With more than 15 years of marketing experience, Lloyd is passionate about helping entrepreneurs accomplish their biggest goals & aspirations. In his spare time, Lloyd is an avid dog lover competing around the country in agility with Kozmo.

You May Also Like

  • Email List Shrinking? Get More Contacts With These Tricks!Email List Shrinking? Get More Contacts With These Tricks!
  • What Makes People Click? 7 Ways to Engage Your Visitors.What Makes People Click? 7 Ways to Engage Your Visitors.
  • How We Help Flooring Companies Crush Their MarketHow We Help Flooring Companies Crush Their Market
  • The Top 5 Ways to Better Manage Your LeadsThe Top 5 Ways to Better Manage Your Leads
crush-my-market-hand-50
  • Growth Agency
  • Who We Help
  • Strategies
  • About
  • Contact
  • Growth Agency
  • Who We Help
  • Strategies
  • About
  • Contact
hello@crushmymarket.com
(925) 948-8444
1261 Locust St. #155, Walnut Creek CA 94596
© 2018 Crush My Market, LLC. All rights reserved. Privacy Policy · Terms & Conditions · Sitemap