Technology is expanding at breakneck speed and it’s no secret that people are more likely to use the internet from their mobile phone or tablet than their PC. Google’s updates to their algorithm reflects this shift in search habits.
People have come to rely on the immediacy, innovation, and convenience their phones offer—shouldn’t you meet your customers where they already are?
Take advantage of this trend and consider incorporating a chatbot into your marketing strategy.
Chatbots are Ingenious
As the first wave of AI technology to be introduced to the masses, they’re increasingly becoming a part of your customers’ daily landscape, and becoming more cutting-edge every day.
The natural language processing and real-time business-to-consumer messaging are just part of what makes chatbots such a natural fit for marketing. They’re becoming more perceptive all the time— your customers won’t feel like they’re talking to a robot; instead, they’ll focus on the fact that their needs are being met instantly, thanks to the ability to program your chatbot to perform specific actions based on what your customer is typing.
Messenger apps have been developed to do all sorts of things, from providing users with in-depth customer support to offering people information about special offers when they click on a website. Why wouldn’t you insert a chatbot into your marketing strategy?
Whether you’re using a chatbot to provide basic customer service or as a sales tool, you might be surprised at just how useful it will be to have an automated system in place to handle simple customer interactions. It doesn’t have to be stilted and robotic— thanks to the updates made to modern chatbots, it can feel as conversational as talking with a real person.
Your chatbot is only as limited as your imagination. Create a chatbot that reflects your company’s image. Engage your customer with an unforgettable, one-of-a-kind chatbot experience that will establish brand loyalty and excitement about your company.
Focus on User Experience
In a world with a 24-hour news cycle, 24-hour online shopping, and 24-hour access to social media, there is an increased expectation for 24-hour customer service as well.
Employing someone to be available to answer questions, take orders, and provide assistance all day and all night, isn’t just impractical, it’s expensive. A chatbot can be there when you aren’t available to answer customer questions. It will provide service to your customers all night long, hours after your team has gone to bed.
Just as a great website can be a 24/7 sales machine, a chatbot can be on the job all the time— your customers will appreciate the convenience.
Messaging Has Taken Off
In 2016, messaging apps surpassed social media usage. More people than ever are relying on messaging for communication. Consumers want the one-on-one attention that messaging provides. Utilizing a chatbot is a great way to be able to offer customized service to every single visitor to your website.
38 percent of users prefer to use messaging apps to communicate with brands. 69 percent of people don’t want to deal with customer service to solve issues. These statistics don’t lie: customer service is moving towards messaging apps. Your chatbot can do the heavy lifting for you.
A New Way to Drive Sales
Your chatbot can be engineered to learn user preferences. It can use their past likes and purchases to suggest other products, offer promotions, and drive sales.
Chatbots don’t have to be passive; they can reach out to your website’s visitors to continue to engage them in your company, your website, and your products or services. A proactive chatbot is not just available to answer questions, but it assists in selling, too.
Do you have questions about how a chatbot can make a difference in your company? Let us work with you to develop a chatbot that is personalized, professional, and specific to your company’s needs, and see just how much difference a chatbot can make for you. Contact us today for more information – let us show you just how revolutionary a chatbot can be.
