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Inbound marketing is rapidly spreading throughout every industry as the most beneficial method to marketing. That is due to it’s simple integration to any business and the ROI experienced by all. It’s been found that businesses which practice inbound marketing experience 54% more leads into their funnel compared to when they practiced traditional outbound marketing methods. That is completely mind blowing when you think about the simple changes that are made to create such a large increase. To help you better understand the many benefits of inbound marketing we highlighted a handful of eye-popping statistics from our partners at HubSpot below.
By utilizing proper inbound marketing channels and techniques like social media, SEO, email, blogs, and PPC companies experience large ROI versus the likes of costly tradeshows, direct mail, and telemarketing.
As mentioned earlier, inbound marketing is beneficial for just about any company in any industry. Whether you’re involved in finance, non-profit/education, consulting, or even technology inbound marketing will work for you.
Blogging is a simple way to bring potential customers to your businesses website by writing posts on topics that peak their interest and keep your brand present in their mind. It’s been found that the average company that blogs generates over 55% more website visitors over those that don’t.
By using correct practices while blogging you can generate a steady stream of leads through your sales funnel. That same average company that blogs and generates 55% more visitors also generates 97% more inbound links.
Additional statistics supporting inbound marketing:
46% of online consumers count on social media when making a purchase decision.
89% of online consumers use search engines when making a purchase decision.
53% of organic search clicks goes to the #1 (top-ranked) search result.
Only 22% of businesses are happy with their conversion rates.
Adding videos to your landing pages can increase conversions by up to 86%.
