What is the most important aspect of inbound marketing? This answer varies on who you ask but in our opinion it’s content. As you probably know by now inbound marketing is the use of content to attract customers to your business. You share this content over multiple platforms and direct the visitor’s attention to enticing offers via calls to action and landing pages. So without great content, you won’t gain any traffic. If you don’t gain traffic, you don’t get leads. If you don’t get leads, you fail. No one wants to fail.
Blogs, videos, and offers are the life blood of inbound marketing. But how do you make the best of each type of content? Below we outlined types of content, their uses, and how to benefit from each.
Blogging has been around for a while now, but most companies are just now hopping onboard the train in order to take advantage of the substantial benefit it provides. Inbound marketing survives off of blogging. By publishing a blog on your company website about twice a week you increase traffic to your website, provide answers and information to potential customers, and increase your SEO.
Video is taking the world by storm right now and for good reason. Reading is slowly being phased out as people begin to watch videos on topics rather than imagining a picture while reading. This is especially true when it comes to the product industry. Words are no longer enough to intrigue a customer, they have to see the product being handled to understand how it will be implemented in their day to day life. The best place to post videos is on your own website and/or a video sharing site to maximize reach and lead conversions.
These cool yet informative images are great for posting on social media or for incorporation with your blog post. Infographics bring life to your words and help draw comparisons between certain services or products. They can be hard to create sometimes, but there are a ton of free online designer sites to help.
So now that you’ve created winning content you need to make sure you follow the next step and share it on platforms where your potential customers will likely see it. No matter what your industry, posting on social media sites like Facebook, Twitter, and LinkedIn are essential. There are also great outlets to post that are industry specific, like Houzz for example. Houzz is a website where consumers interested home remodeling and design can get ideas and find trusted contractors.
Remember that content is the life blood of inbound marketing, without it there would be no point. Make sure you create a winning content like blogs, video, and infographics to Crush Your Market.