We all have people that we look up to and admire as a mentor, who we go to for trusted advice. These mentors can be our parents, past professors, bosses, or even global leaders whom we’ve never met. We look up to these people because we feel as though they have more experience or knowledge than us. But now with the internet evolving, we are able to become influenced and informed by world leaders whom we never knew existed. This is where TED comes into play. TED is a global non-profit organization devoted to spreading ideas via powerful talks on just about any topic. With thousands of talks on hundreds of topics you can learn just about anything via a TED Talk. Today though, we want to highlight 5 TED Talks that will help you be a better informed marketer.
- “How to Get Your Ideas to Spread” – Seth Godin
In this TED Talk Seth Godin goes over why outdated mass marketing techniques are no longer effective. He focuses on being different and speaking directly to those that care, rather than trying to convince people that don’t care that your product is the best.
- “Why Videos Go Viral” – Kevin Allocca
Kevin Allocca goes over an outlook on “new media” and a new culture where everyone has access to media. He delves into what makes content go viral by analyzing views of popular YouTube videos; ultimately revealing that content needs just one “tastemaker” to accelerate a piece of content to become viral.
- “What Consumers Want” – Joseph Pine
Joseph Pine reveals his theory that we are currently in an economy of experience and authenticity. This means that as customers look for products or services they not only ensure themselves that the product is what they are looking for, but they are also looking for a special experience.
- “5 Ways to Listen Better” – Julian Treasure
Julian goes over some tips on how to better listen, a skill that takes much practice and is mastered by only a small percentage of the globe.
- “The Single Biggest Reason Why Startup Succeed” – Bill Gross
Bill Gross, a man that knows a lot about creating successful startups goes over what makes startups succeed. He did so by analyzing 5 factors he felt are the most important for startups to succeed, revealing his findings in this TED Talk.