• Skip to main content
New to Crush My Market? Start here.
  • Growth Agency
  • Who We Help
  • Strategies
  • Learning
    • Blog

      Read our latest articles on the sales & marketing strategies to grow your business.

      Free Resources

      Download e-books, checklists, and other valuable growth-driven content.

      Growth Calculators

      Get instantaneous results to position your company for growth.

  • About
  • Contact

What Makes People Click? 7 Ways to Engage Your Visitors.

By Lloyd Silver

Table of Contents

  • Add an Expiration Time/Date
  • Bright Colors and Odd Shapes
  • Free Trials
  • Cool Fonts
  • Inviting/Active Language
  • One Big Button
  • Interesting Placement

Providing visitors with content offers is easy to do, but getting them to see and click on the offer isn’t as easy. A simple “Click Now” button doesn’t attract anybody’s attention anymore. So what can you do to attract visitors to your offers?

Add an Expiration Time/Date

If you want to increase your click rate a great way to do so would be by adding an expiration date to the offer. “Offer ends in 30 days” is an attention grabber, but make sure you remember to take down the offer in 30 days.

Bright Colors and Odd Shapes

By creating a call-to-action in bright colors that pop off of the page you will attract more views. Along with the color you can also change the shape of the call-to-action; changing it from a rectangle to a star. By creating something unexpected you change the visitors focus instantly.

Free Inbound Marketing Checklist

Free Trials

Free trials are great for hot leads. If visitors click on this call-to-action that offers a free trial, they probably are very interested in the product or service that you offer. It’s best to limit the trial to a couple of weeks in hopes that the leads will extend that trial into an actual subscription. To get the most benefit out of the offer make contact with the user halfway through their trial to ask if they have any questions/comments/concerns.

Cool Fonts

We tend to forget just how effective fonts can be in attracting attention. Try veering away from average fonts and go for something that stands out. But do remember that visitors need to be able to clearly read what it says, so don’t get too carried away.

Inviting/Active Language

Active language is an easy way to get people to feel empowered. When people realize that all they have to do is submit a simple piece of contact information to receive a valuable content offer, they do it.

One Big Button

Who doesn’t want to click a big button?! Creating a call-to-action without a big button completely defeats the purpose of the call-to-action all together. Of course the call-to-action needs to have more than a big button, but by adding a large button that looks clickable (3D) you again pull the visitors eyes toward the offer.

Interesting Placement

Location, Location, Location. I know I’m not selling you a house but the location of your calls-to-action matters as much as everything else mentioned above. Have a pop-up or drop down or place it smack dab in the middle of the page, whatever you think will best grab your specific audience’s attention.

All of these tactics listed above seem easy to apply to your calls-to-action. AND THEY ARE. But finding the right combination that attracts your visitors is the hard part. Surf the web and find ideas that you think will best work for your business, but keep in mind who your audience is and tailor your calls-to-action to them. Test each and wait for leads to stream in.

Inbound Marketing Campaign Checklist
Posted in Lead Generation

Lloyd Silver
Lloyd Silver

Lloyd is the CEO & Chief Growth Engineer of Crush My Market. With more than 15 years of marketing experience, Lloyd is passionate about helping entrepreneurs accomplish their biggest goals & aspirations. In his spare time, Lloyd is an avid dog lover competing around the country in agility with Kozmo.

You May Also Like

  • Lead Capture. Your Online Sales MachineLead Capture. Your Online Sales Machine
  • Email List Shrinking? Get More Contacts With These Tricks!Email List Shrinking? Get More Contacts With These Tricks!
  • Basics To Creating a High-Converting Landing Page For a Flooring CompanyBasics To Creating a High-Converting Landing Page For a Flooring Company
  • Considering a Website Redesign? Here’s What You Need To Know.Considering a Website Redesign? Here’s What You Need To Know.
crush-my-market-hand-50
  • Growth Agency
  • Who We Help
  • Strategies
  • About
  • Contact
  • Growth Agency
  • Who We Help
  • Strategies
  • About
  • Contact
hello@crushmymarket.com
(925) 948-8444
1261 Locust St. #155, Walnut Creek CA 94596
© 2018 Crush My Market, LLC. All rights reserved. Privacy Policy · Terms & Conditions · Sitemap