Providing visitors with content offers is easy to do, but getting them to see and click on the offer isn’t as easy. A simple “Click Now” button doesn’t attract anybody’s attention anymore. So what can you do to attract visitors to your offers?
Add an Expiration Time/Date
If you want to increase your click rate a great way to do so would be by adding an expiration date to the offer. “Offer ends in 30 days” is an attention grabber, but make sure you remember to take down the offer in 30 days.
Bright Colors and Odd Shapes
By creating a call-to-action in bright colors that pop off of the page you will attract more views. Along with the color you can also change the shape of the call-to-action; changing it from a rectangle to a star. By creating something unexpected you change the visitors focus instantly.
Free trials are great for hot leads. If visitors click on this call-to-action that offers a free trial, they probably are very interested in the product or service that you offer. It’s best to limit the trial to a couple of weeks in hopes that the leads will extend that trial into an actual subscription. To get the most benefit out of the offer make contact with the user halfway through their trial to ask if they have any questions/comments/concerns.
We tend to forget just how effective fonts can be in attracting attention. Try veering away from average fonts and go for something that stands out. But do remember that visitors need to be able to clearly read what it says, so don’t get too carried away.
Active language is an easy way to get people to feel empowered. When people realize that all they have to do is submit a simple piece of contact information to receive a valuable content offer, they do it.
One Big Button
Who doesn’t want to click a big button?! Creating a call-to-action without a big button completely defeats the purpose of the call-to-action all together. Of course the call-to-action needs to have more than a big button, but by adding a large button that looks clickable (3D) you again pull the visitors eyes toward the offer.
Location, Location, Location. I know I’m not selling you a house but the location of your calls-to-action matters as much as everything else mentioned above. Have a pop-up or drop down or place it smack dab in the middle of the page, whatever you think will best grab your specific audience’s attention.
All of these tactics listed above seem easy to apply to your calls-to-action. AND THEY ARE. But finding the right combination that attracts your visitors is the hard part. Surf the web and find ideas that you think will best work for your business, but keep in mind who your audience is and tailor your calls-to-action to them. Test each and wait for leads to stream in.